Traditional BMW buyers usually know better and usually buy out of state. The so called documents fee is another joke. It is simply additional dealer profit, this was even told to me by a new car salesman. Such a fee is illegal in other jurisdictions. It must be labeled as additional profit or the dealer is taken to court and fined and his business license is at stake. We need a couple of independent new dealerships to wake them up and get better pricing. The sales manager at South Bay BMW in CA is one of our club founders and its first president.